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  1.  Integrated Marketing Data The marketing teams put a lot of effort across different platforms to get the relevant word out for the company and its products. The data gathered from various resources in one place requires a high level of coordination and accuracy. Marketing analytics will centralize the data for analysis. When you have all your data in one place, it helps in understanding what is working for you, and which are as need more effort or budget. It also helps in sharing the learning across different channels and teams. For example, if an image is fetching a lot of clicks on Facebook, but your Twitter is not getting similar likes, you can bring the Facebook image to Twitter and see if it performs. You can add elements to your marketing mix over time to create a picture of what is working. Analytics is all about getting data in one place and in same format. This example only shows a small part of the wonders that market monitoring does for your business. 2....

  Well-oiled machinery of business only runs if all the parts are in working condition. Owing to digitization, marketing has become more of a scientific approach than art. Marketers have become data-savvy making it easier for them to get seamless valuable insights into opportunities, their performances, customers, competition, and more for improving future operations. Marketers who don’t take resort to analytics are at risk of being left behind in the competition. Furthermore, everything correlates to the profitability of the company in the long run. Market monitoring and analytics  are about finding out the patterns within the data which can enable you to make smart and lucrative marketing decisions. Insights from the analysis will offer a deep understanding of the market as well as where your customers are. Analytics can help in becoming proactive instead of reactive. It helps your marketing activities in creating optimum impact efficiently. Conducting a fruitful marke...