PriceIntelGuru

  Are you tired of watching your customers slip away to your competitor eCommerce businesses that have better (think lower) prices?  That might be because you’re not harnessing the power of product price comparison and competitor price monitoring , both of which are must-haves if you want to stay competitive and gain a significant market share!  Research shows that 81% of consumers compare products online and thoroughly research the market before solidifying their decision to buy any product or service. Most of them try to look for the best deals, which means that if you want to attract these customers, you need to have a solid price comparison strategy in place. And why not, when research shows it can increase conversion rates for online businesses by 20%? Ready to find the best deals for your eCommerce store? Read along to understand how comparing product pricing can help you with that. What is Product Price Comparison in e-commerce? Product price comparison in eCommer...

  For any business, it is important to price the products well after they are manufactured and ready to sell. However, businesses spend very little or no time strategically thinking or planning the prices of their products. It is to be known that price optimization and pricing strategy play a crucial role for both big and small businesses. Online retailers especially need to be careful about the prices they set. When it comes to online shopping, buyers compare and then shop. It means if the product is not prized right, they will miss out on a significant opportunity to sell. For achieving the best price, price optimization is the key! What is Price Optimization? In simple words, price optimization is the process of collecting data and deriving smart insights for coming up with an excellent pricing strategy. It helps in setting a business price for the product while meeting the business goals. Businesses can use price optimization software to reach the desired price point that is ...