Principles of Product Intelligence
1. It is not possible to isolate customer data management, behavioral targeting, analytics, and experimentation from one another and optimize the product experience. You might have the best analysis, charts, and data tools but in the absence of the right data, a business will struggle. The three components of product intelligence are as follows: · Product Analysis It’s a real-time analysis for monitoring and exploring the consumer behavior along with a cross-platform digital journey. It helps understand the effect of product bets. · Customer Data Management It is all about data pipelines with tools to monitor data and accessibility. It helps in creating accurate windows into the behavioral data. · Behavioral Targeting It is all about integration into other platforms and connecting data to other tools for powering personalized experiences and analyzing resu...