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Showing posts from January, 2023

Principles of Product Intelligence

1.   It is not possible to isolate customer data management, behavioral targeting, analytics, and experimentation from one another and optimize the product experience. You might have the best analysis, charts, and data tools but in the absence of the right data, a business will struggle. The three components of product intelligence are as follows: ·        Product Analysis It’s a real-time analysis for monitoring and exploring the consumer behavior along with a cross-platform digital journey. It helps understand the effect of product bets. ·        Customer Data Management It is all about data pipelines with tools to monitor data and accessibility. It helps in creating accurate windows into the behavioral data. ·        Behavioral Targeting It is all about integration into other platforms and connecting data to other tools for powering personalized experiences and analyzing resu...

Important Features of a Price Monitoring Tool

Price monitoring systems are technology solutions that a company can integrate with the existing Customer Relation Management or e-commerce systems. The main objective of the price monitoring tool is to automatically monitor the prices of several competitors. This will help in creating a suitable pricing strategy and enhance sales conversion. Though some tools are industry-specific, others are versatile and support diverse industries. The price monitoring tool can help with re-pricing, price optimization, and dynamic pricing. The common features of the price monitoring software are as follows:      Data extraction      Web data extraction           Contact and email address extraction      Text analysis and mining      Data import and export     Image extraction ‍ Reasons to Use ...

Inevitable Reasons to Go for Price Monitoring

Saying something about the customer’s pain points is significant. Consumers drive sales and help companies grow to the next level. And price monitoring tools help in doing that in an efficient manner. Price monitoring tools have become increasingly popular for businesses especially those involved in e-commerce. The price monitoring tools make use of data science, machine learning, and data analysis for searching the websites of e-commerce platforms and companies. These tools retrieve the pricing information of the products and services of competitors. The data collected can be used for developing pricing strategies, optimizing the existing marketing strategies, and tracking the stock availability along with understanding the competitor pricing policies. In today’s blog, we will explore the various reasons to go for a pricing tool. Don’t worry we will handhold you through our detailed article to understand the concepts, significance and why they are important in the easiest way pos...

Significance of Building a Competitive-Based Pricing Strategy

Let's take a brief look at the significance of competitive pricing analysis now that we have a better understanding of how pricing goals can be achieved. 1. Identify Your Competitors in the Market Participating in the eCommerce market means having cut-throat competition in almost every sector. One of the most significant obstacles for online retailers is competition. It is fair to say that many businesses failed due to their inability to withstand eCommerce's pricing waves and lack of competitors' knowledge. Now, the best course of action would be to select the most effective pricing intelligence platform , such as PriceIntelGuru. you can recognize the actual shift in the market and also overcome the competition by using this step. For instance, if you run an online television show and decide to raise your prices, you need to be well-versed in the preferences of your customers. In addition, you must justify the price increase in order to maintain customer loyalty. The...