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Showing posts from December, 2024

Competitor Price History – What It is and Why It’s Important?

Did you know that 94% of customers compare prices online before they make a purchase? So why as a business would you give them scope to consider your competitors’ products by sleeping on the power of tracking their price history? In the e-commerce space where every click has an impact and the preferences of your potential client bases or audience change fast, competitor monitoring is the real deal especially understanding how they price their products.   That’s because keeping a tab of your competitors' price history can help you predict market trends before they unfold,  adjust your pricing in real-time to cut through in the competitive markets no matter what industry you're in and supercharge your sales. Research shows you can even boost your profit margins by 10% using this strategy as 79% of customers compare prices online and consider it as one of the most important factors when making purchasing decisions.    Want to know all about competitor price history, wh...

AI-Powered Retail Intelligence

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  Are you a business owner or marketing professional all geared up for the best time of the year with the most sales; Black Friday Season!? Or just starting with preparing for this time, that’s no less than wartime with several businesses fighting for customers' attention and loyalty. Did you know just last year (2023),   Black Friday and holiday sales reached a staggering 964.4 billion US dollars? Accordingly, retail intelligence isn’t just some nice-to-have anymore, but a need!  Customers willingly wait for these Black Friday sales to shop their hearts out. A recent Deloitte survey revealed that 78% of consumers plan to participate in 2024 sales and increase their spending by 8% (year-over-year). That means having a few colorful discount vouchers or spin-to-win wheel deals won’t cut through in the competitive space. But how do you craft attractive deals while still maximizing your profits? The answer is  AI-powered   retail intelligence ! Read along to learn a...