PriceIntelGuru

  There is fierce competition in the market and everyone wishes to beat the competitor to retain or increase their customer share. The aim is to widen the customer base. They want the buyers to think of their products first. It is here that competitor intelligence comes into the picture. The tool helps a business know about its competitor’s strategies, strengths, and weaknesses. With competitors’ intelligence, you get information that enables a company to sync its marketing and product strategies. The main aim of a competitive intelligence program is to ensure that the business is aware of external forces in the market as and when they emerge. This allows the business to respond quickly to opportunities and risks. What is Competitor Intelligence? For any business, Competitor price intelligence plays a crucial role as it offers information on competitors which helps in developing marketing strategies, creating product roadmaps, product positioning, and messaging. Over time, business...

Are you someone from the hotel supply industry who can’t make sense of how your competitors always tend to adjust their prices so smoothly just when your potential customers are trying to book the best deals or orders? Thinking how some of your competitors enjoy maximum profits year-round whether the hotels are fully booked or waiting for guests? AI-driven price intelligence is the answer!  It tracks market trends, analyzes data, and helps make price adjustments without you having to intervene. PwC research thus shows that more than 70% of hospitality businesses are working to integrate AI-powered pricing solutions in their business.  If you also want to become part of the movement and reap benefits like better profitability, larger market share, and more, read along to understand all about AI-driven price intelligence. Understanding AI-Driven Price Intelligence AI-driven price intelligence is simply what the name tells you; it’s an AI-empowered strategy for pricing your offer...